Endura was founded in Edinburgh, Scotland in 1992 by a keen club cyclist, Jim McFarlane. It was a manufacturing company and has always been directly involved with in-house manufacture of clothing at its own facility in Scotland.
The company’s philosophy remains true to its original concept of high performance, long lasting cycle clothing using the best available materials and design and by investing heavily in development and innovation.
All sales and marketing staff, all directors and our product development team are all cyclists who are passionate about cycling and developing the best possible products for cycling.
In addition to the product input from the in-house team, Endura works closely with a number of riders - from World and British Champions to club racers and commuters - to develop and refine our clothing.
By using the latest technologies and materials to develop their products, the brand became a leader and one of the most respected clothing brand within the cycling industry. It was only logical that OnTheMoutain decided to work with them to share that vision with our customers.