Volcom was founded in 1991 on the belief that there is a higher level of consciousness to be found within one’s self through the internal and external journeys that board-sports, music, art and film provide.
The company prides itself on making quality outerwear that not only exemplify the lifestyle, but also enhance the ability to live it. By being the first to combine surfing, skating and snowboarding under one brand from inception a new future was forged and a generation of liberation was born. For over two decades Volcom has been true to this.
The Volcom idea would incorporate a major philosophy of the times, "Youth Against Establishment". This energy was an enlightened state to support young creative thinking. Volcom was a family of people not willing to accept the suppression of the established ways. This was a time when snowboarding and skateboarding was looked down upon and the U.S. was in a recession with riots in LA and the Gulf War breaking out. Change was in the air.
Neige Aventure shares that vision of thinking outside the box and creating a content that will combine all the sports that we look after. Snowboarding brought a fresh air within the mountain industry and with it some new tech brands emerged. Volcom is one of them and we are proud to represent them.